The Psychology of Selling (218-page book) Brian Tracy is one of the top professional speakers and sales trainers in the world today, and his The Psychology of Selling audio program is the best-selling sales training program in history. Now, his classic program for success has been updated and made available to you in this expanded book edition - a must-have for any salesperson. As a top salesman for 22 years, Tracy found that his most important breakthrough in selling was discovering that the "psychology of selling" was the secret to success. By learning how people think, why they buy, and what creative techniques you can use to perform and persuade, you will, as Tracy promises, "learn how to double, triple, and quadruple your sales and your income within a few months, or even a few weeks." Offering a proven, practical series of sales methods and techniques - including action exercises that individuals and organizations can apply immediately - there's not a more simple or straightforward method for success. Just follow Tracy's method, watch the results, and you'll be sold too. In this book, you will learn how to:Become positive, optimistic and happy as a professional salesperson; Get more and better appointments with better prospects; Set and achieve every sales and income goal; Make powerful, persuasive presentations; Recognize and respond to real buying motives; Answer every objection; Ask for the order several different ways; Unlock your creativity to find and sell to more customers; Use the 'Power of Suggestion' to tap into the buying emotions of your prospects; Market and sell more strategically; Manage your time and your territory for maximum results; Determine the real needs the prospect has that your product or service can satisfy; And much, much more!