How You Can Start, Build, Manage or Turn Around Any Business (Includes 8 CDs or audio cassettes, plus workbook binder - 12 hour program) More than 500 ideas you can use to increase profits, boost sales, cut costs and improve performance in every area of your business, large or small. Session 1: Back to Basics for Profit Improvement. What you must know to succeed; the age of the entrepreneur; intrapreneurship; 12 basics you must know; 7 personal qualities that assure success; common characteristics of 83 self-made millionaires; 5 key abilities of effective executives; 8 ways to advance your career in any company; 15 major reasons for business failure; 10 reasons why businesses succeed; setting your goals - 8 questions you must answer, to start, build or turnaround any business. Session 2: Marketing Strategy - The Key to Success. The purpose of a business; what is marketing? 14 ways to find a new product or service; 10 methods of fast, cheap market research; 8 steps to market test a new product; 14 questions you must ask before you begin marketing anything (What do you sell? What need does it satisfy? What is your "area of excellence"? Obstacles to sales success? And many more); market opportunity gaps - 5 places to look; 4 fundamentals of any marketing plan; 5 techniques for creative market development. Session 3: Making Your Advertising Pay Off. Positioning your company name, literature, logo, location; 8 advertising media for best results - how to use each; 4 ways to set advertising budgets; 6 things to remember; 7 tips on newspaper ads that work; 6 pointers on direct mail campaigns; 7 keys to radio advertising that sells; 3 points on using flyers and mail drops; how to get free publicity; promotion by multi-level marketing; putting your campaign together. Session 4: How to Sell - More, Better, Cheaper, Faster What is to be sold, to whom, by whom, how? 5 cardinal rules for selling anything; 7 characteristics of top salespeople; 4-step formula for power sales; 5 questions you must answer in a sales presentation; 3 points on getting attention; 5 things the prospect needs to know; 10 tips to closing on telephone appointments; setting the stage; 5 ideas for more effective sales presentations; 5 tips for better listening; 7 points on price objections; 6 ways to deal with any objection; 12 closing techniques for increased sales; how to sell on referrals; recommended reading list for sales excellence. Session 5: Corporate Strategy - The Foundation of Business Success. Nine key questions for strategy formulation; "the driving force" - what is yours? 8 lessons from America's best run companies - what are they doing right; 5 rules for fast growth; 6 success principles for business management; 5 key ideas for business building; 6 steps to developing your "mission statement"; 5 critical issues you must address in building your company. Session 6: Financial Planning for Solid Growth. How to develop a business plan, your blueprint for financial success; 4 sections, 7 variables, 8 areas to consider; how to set up a b